The Premium Real Estate Package



I believe 'Less is More' and a limited number of shots that best enhance your property are what will draw the interest of a potential buyer.

Please note that the following represents a standard Premium shoot if I receive no alternative directions from the client.


Here is what I do at the scene:

  • Arrive promptly at the scheduled times
  • A quick walk through the scene to ensure the property has been staged as agreed and that all lights are on
  • Take up to 40 multiple exposure photographs in RAW format
  • The lot is photographed
  • Each side of the building is photographed
  • All finished rooms in the building are photographed
  • A dawn or dusk shoot of the exterior in mixed light conditions
  • All photographs are shot in a horizontal format
  • An extreme wide angle lens is used to create a sense of space and depth to the interior
  • I do not photograph inside garages, unfinished basement areas, storage areas or inside closets unless requested to do so by the client
  • I do not rearrange furniture with the exception of temporarily removing a piece that may block the foreground of an image
  • I may open closets or step into a shower stall to pull the camera back out of the room
  • The site visits will take an average of 2 hours (separate or combined), but vary according to size and layout


Here is what I do to process the images:

  • Download all of the RAW files to my digital work station
  • Export the files to an HDR program and create a blended image for each exposure series that will best balance the light sources, creating an enhanced but natural look
  • Generally the newly created images become the files to be processed for interior shots and the exterior blends may or may not be used depending on the light that day
  • If the exterior shots do not require HDR techniques a single exposure image will be processed
  • Select an optimum White Balance that best displays the room given the existing lighting conditions and sources
  • Process each selected image for exposure, contrast, shadow recovery, highlight recovery, white point,black point, saturation, vibrance, sharpness, noise, dehazing, lens distortion, align and crop to 2x3 ratio
  • Where possible reduce individual colour channels to remove colour casts from interior shots that have excessive sunlight or fluorescent lighting sources
  • Very basic cloning is done to images with obvious visual flaws such as stained carpets, patchy grass, etc.
  • Complex cloning or masking to remove existing objects or distractions from images will only be done at the request of the client for an additional cost
  • Interior shots will have a soft bright but sharp feel revealing existing light and shadow
  • Exterior shots will have a slightly bolder but natural look
  • The images will have a consistent density
  • Convert the processed images to high resolution JPEG files in ProPhoto colour work space
  • Note you can always reduce the resolution or colour space but you cannot go the other way
  • Upload all the converted JPEGs to a private client gallery on the Presentation Photo website
  • Notify the client by email when the files are uploaded and provide the link and password to access the gallery for unrestricted download
  • The files you receive will print and enlarge comfortably providing you use a professional printer or employ colour managed software


Should you require something different than the specifications above, it may incur additional costs.