Presentation Photo by Paul Holland | The Basic Real Estate Package

The Basic Real Estate Package



I believe 'Less is More' and a limited number of shots that best enhance your property are what will draw the interest of a potential buyer.

Please note that the following represents a standard Basic shoot if I receive no alternative directions from the client.


Here is what I do at the scene:

  • Arrive promptly at the scheduled time
  • A quick walk through the scene to ensure the property has been staged as agreed and that all lights are on
  • Take up to 40 multiple exposure photographs in RAW format (Additional photos $1.50/photo)
  • The lot is photographed
  • Each side of the building is photographed
  • All finished rooms in the building are photographed
  • All photographs are shot in a horizontal format, unless the client will accept both horizontal and vertical formats
  • Extreme wide angle lenses are used to create a sense of space and depth to the interior
  • Wireless strobes may be used for fill light in unevenly lit rooms
  • Existing blinds and diffusers are used to reduce harsh daylight within the room (Blinds drawn with panels open half way)
  • I do not photograph inside garages, unfinished basement areas, storage areas or inside closets unless requested to do so by the client
  • I do not rearrange furniture with the exception of temporarily removing a piece that may block the foreground of an image
  • I may open closets or step into a shower stall to pull the camera back out of the room
  • The site visit will take an average of 60 minutes but vary according to size and layout


Here is what I do to process the images:

  • Download all of the RAW files to my digital work station
  • Select an optimum White Balance that best displays the room given the existing lighting conditions and sources
  • Process each selected image for exposure, contrast, shadow recovery, highlight recovery, black point, white point, saturation, vibrance, sharpness, noise, dehazing, lens distortion, align and crop to 2x3 ratio
  • Where possible reduce individual colour channels to remove colour casts from interior shots that have excessive sunlight or fluorescent lighting sources
  • Add neutral gradient filters to balance light in the scene
  • I do not clone, mask or otherwise remove existing objects or distractions from images unless requested to do so at an additional cost
  • Interior shots will have a soft bright but sharp feel, revealing existing light and shadow
  • Exterior shots will have a slightly bolder but natural look
  • The images will have a consistent density
  • Contact the client if I believe certain images would require HDR processing or object removal such as hydro lines that would require an additional cost
  • Convert the processed images to high resolution JPEG files in Adobe RGB(1998) colour work space
  • Note you can always reduce the resolution but you cannot go the other way without loss of some quality
  • Upload all the converted JPEGs to a private client gallery on the Presentation Photo website
  • Notify the client by email when the files are uploaded and provide the link and password to access the gallery for unrestricted download
  • The files you receive will print and enlarge comfortably providing you use a professional printer and employ colour managed software


Should you require something different than specifications above, it may incur additional costs.